Tohato Bokun Habanero Kimuchi Chips

For all the number of cereal mascots there are, I wonder why Chester the Cheetah and the Pringles man are the only mascots representing chips. Of course, I've heard of the Frito Bandito before, but we all know what happened to him (he gave his life in the Battle of Dorito). Anyway, I would think that companies that sell chips would want a mascot to appeal to kids. I guess parents and concerned adults would be against the idea, as it would make chips and unhealthy snacks more appealing to kids, but if Trix Rabbit, Cap'n Crunch, and all the other sugary cereal icons can still exist, why not have more fun characters?


Bokun Habanero, from what I've read, translates into Tyrant Habanero. Imagine having a mascot like that. Imagine Dictator Dorito forcing his people to work on Cool Ranches. Anyway, if you notice at the lower left corner, there is a bowl of kimuchi, which is the Japanese variation of kimchi. At the lower right, there is what seems to be a pepper meter, and this one indicates that this bag of chips is three peppers hot. And dead center, we see a pepper jack-o-lantern.


If someone could translate the picture for me, that would be awesome. I see two peppers side-by-side, with one of them having bright pink lipstick, so I'll assume they're a pepper couple or something of that nature. I have no idea what is going on in the other two pictures at all, so I'm not even going to assume what's going on.


A kimuchi chip

Well, first of all, this was not three peppers hot. This was not even one pepper hot, as I did not detect any spice at all. Maybe this was for kids and the pepper meter thing was just for decoration or fun. The texture is reminiscent of Pop Chips or some other baked potato chip variety. The flavor is slightly sweet, with a definite kimuchi scent. How would I grade this? Well, there are plenty of other American chip varieties I would rather purchase, but none of them, outside of Pringles and Cheetos, offers a pepper tyrant. I don't think I would get these again, unless there was a variety that actually followed the pepper meter.

Tohato Bokun Habanero Kimuchi Chips: 7/10